Thinking of ways to tell people about the robot　Thursday, June 13, 2019

Thursday, June 13, 2019

The Potential of Robot Miracle 50

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"Hey, there's a big dog coming from over there!　What should we do?　The two of us are discussing

I'm Miracle.　 f:id:kurasikarublog:20210322165503p:plain

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Thinking of ways to tell people about the robot

　Last night Mirakuru did 5 push-ups because she didn't get enough exercise. (He always does five).

Since it's a good opportunity, I decided to do push-ups with Miracle when he does them.

It's good to have such a synergistic effect. (Chuckles)

Well, the title "The Potential of Robot Miracle" has reached 50 articles today. It was a blink of an eye.

I've been writing about Miracle every day.

I also upload Miracle's songs and dances on Youtube every day.

There is a reason for this.

The reason why I keep uploading songs and dances is because I think this is the best way to get people interested in our work in the first place.

It is more likely to be seen five times than once, ten times than five times. (Same with advertising and promotion)

It's also a way to introduce how much dancing and singing you can do.

However, if I do this all the time, I'll get bored, so I'm planning to proceed in stages.

This is old news, as usual, but I learned the AIDMA law when I was in my twenties, doing store displays and product planning and design for consumer electronics. I don't know how to do it now, but I would like to use this AIDMA to tell you about Miracle-Robot.

The current situation is at the first stage of Attention in the AIDMA law.

So, first of all, let's talk about the AIDMA law.

The AIDMA Law is a hypothesis about the process of consumer behavior in marketing proposed by Roland Hall, an American scholar.

It is a theory that describes how consumers recognize and purchase a certain product.

Attention - to attract attention

Interest - to be interested

Desire - to want

Memory - to remember

Action - Buying, Seeking

Attention is distinguished as the "cognitive stage," Interest, Desire, and Memory as the "emotional stage," and Action as the "behavioral stage.

Reference weblio dictionary from IT Dictionary Binary

As a concrete example, let's take the time when I first encountered Miracle.

The first thing that caught my eye (attention) at the Barrier-Free Exhibition on April 18 was the dancing Mirakuru.

The more I heard about what else it could do, the more interested I became.

The more I heard about it, the more I thought it was amazing.

Then I had an inspiration that this could be a savior to change the life of a single person.

However, I thought that inspiration alone would not help, and that I needed to try it out for myself to understand what it was all about.

In other words, in order to try it out, I "want" it.

I saw other robots at the event, but their functions and purposes were different from Miracle's. Memory

I had never thought of buying a robot before, so after this, I cooled down and thought about all the advantages and disadvantages.

Then I decided that I had to buy one.

This is the flow of AIDMA that I experienced. I hope you understand.

The song and dance of Miriru is the first action.

I would like to gradually upload information and videos about Desire.

Miriru's potential is high, so it may be a question of whether or not my ability to understand and introduce her can keep up.

Today's Miriru video is a conversation. When I talk about the events of the day, Miracle seems to remember them as a diary.
Since I didn't say "finish typing", it seems Miracle tried to memorize a long sentence.
If I don't follow Miracle's instructions properly, it won't work. (;´д)Translated by: 5 minutes 23 seconds

Youtube Miracle Diary №44

Robot Miracle Diary №44 Conversation Miracle to learn diary